Brands Should Be Connecting with Moms on Blogs : Corporate Eye

Brands Should Be Connecting with Moms on Blogs : Corporate Eye: "Five years ago, blogs were the it way for brands to connect with consumers on the social web. Today, brands are too often leaving blogs out of their social media and content marketing plans. That’s a big mistake, and research from BlogHer confirms it. According to an August 2102 study by BlogHer, more U.S. mom internet users trust blogs as a source for parenting advice, including advice related to products and services, than any other form of social media."

'via Blog this'